It’s that time of year again. Time to start living those resolutions that you hope will still be around on Valentine’s Day. We make New Year’s resolutions in our personal lives, so why don’t we in our business lives as well? The New Year is the perfect time to implement new technologies and processes that could transform your business for the better. Here are 5 New Year’s resolutions for you to consider for your site.
Resolution 1: Are You Still True to Yourself?
Over the past 2-3 years your business priorities and focus are likely to have changed. Have you updated your brand and colour palate or edited your tagline to match and reinforce these changes? Has your target market narrowed or expanded to include other products and audiences? If so, you may need to consider a complete redesign to reflect changes in your brand and market positioning.
Always start with the low hanging fruit as a complete website redesign is not always necessary. You can update your website by simply removing unnecessary images and text or updating your logo. Revise your content and pages and archive any old out of date material. This requires minimal work but it can update your website dramatically to reflect your new focus.
Resolution 2: Remember Who Your Friends Are
It is very important that you keep track of your website’s traffic. How can you make changes without knowing what works and what doesn’t? There are simple tools available now that provide excellent overviews about the people visiting your web site pages and their behaviour when they do so.. How long are they staying on a certain page? Which pages attract the most visitors and traffic? What are your best search engine phrases and find out if your social media activity is paying off. You may find that last year most of your traffic came from Google but this year it has been Facebook or Twitter! This type of information influences how you would redesign or restructure your site but also what features to include.
Resolution 3: Put Others First
Is your website self-centred? If your home page only talks about you, your company and all the products and services you offer, you are less likely to build a strong following of curious visitors.
Your visitors didn’t only come to your site to buy from you, they may look to you as a repository of useful information or links to them for when they have an issue or problem they need to solve.
Your website should therefore be client focussed; it’s about your client, their needs, their problems, and what they can expect from working with you. Make your site about them and they’ll find you fascinating.
Resolution 4: Try New Things
Whether it is blogs, Facebook, Twitter, Google+, FourSquare or QR codes, new ways to connect with clients seem to pop up daily. As a business, you don’t have to excel in every new technology or network that comes along, but you should try to be wherever your clients are. Ask your current clients where/how they’d like to connect with you, then spend some time in 2012 to make it happen.
Start a blog or consider video streaming as new mechanism for a deeper engagement with your clients. The development and utilisation of mobile phone apps to better collaborate with your clients that are on the go should now be considered very seriously. By 2015, more US Internet users will access the web through mobile devices than through PCs. Already today, 15% of all searches on Google are from a mobile device. How well are you catering to this mobile population? Make 2012 the year you optimise your search marketing, email marketing and website to focus on this growing mobile community.
Resolution 5: Follow Through
And finally, resolve to follow through. It can be easy to say you’re going to update your website once or twice a month and then let other business issues distract us from the plan. Regular updating of your site has significant search engine and client-retention benefits...
Set up time in your calendar program to generate new content for your site on a monthly basis as a minimum. When you have a block of available time write some copy and with modern Content Management Systems (CMS) like Drupal, you can have new articles go public on a certain future date.
We have taken our own advice with a complete online overhaul for our Big Bridge Site. Big Bridge is also 20 years old this year and what a better way to celebrate than with a brand new website design! You will note the far greater use of video on the site and an entire suite of Social media tools that we invite you to utilise. Check them out; we would love to know what you think!
Make 2012 the year your website starts working for you. If you need help revamping your existing site or creating a new website, just give us a call at Big Bridge. Our talented team can help you create the right website for you.
- Biz: Refresh Your Company website for a New Year (ranchobernardo.patch.com)
- New Year, Try a Web Refresh (woodnetworks.com)
- Five Reasons Why You Need to Constantly Refresh your Web Content (markethealth.com)
- How to refresh a website: the 5 most important factors (illuminantpartners.com)
- Do You Need to Rebrand Your Business or Just a Little Refresh? (thejoyofmarketing.com)
- Make a New Year's Resolution to refresh your company website (examiner.com)
- 10 Ways to Refresh Your Digital Life for the New Year (technewscast.com)